National Button Battery Safety Strategy
A strategic communications, marketing, and stakeholder engagement plan for Health Canada’s national button battery safety campaign.
Client/Organization: Health Canada
About the Project
Health Canada sought to raise national awareness about the dangers of button batteries, particularly for parents, caregivers, manufacturers, and health professionals. The project aimed to:
- Educate families on safe button battery storage and emergency response
- Engage stakeholders (health agencies, manufacturers, retailers) to amplify the message
- Develop a comprehensive national strategy for awareness and behavior change
I developed:
- A marketing & communications plan to guide national outreach
- A stakeholder analysis & engagement plan for collaboration with key players
- Messaging strategies tailored for different audiences
The Challenge
- Unclear Public Awareness – Many parents/caregivers were unaware of the risks of swallowing button batteries.
- Lack of Coordinated Messaging – Industry and healthcare stakeholders needed aligned safety messaging.
- Stakeholder Engagement Gaps – Health authorities, retailers, and manufacturers needed a structured approach for collaboration.
A well-defined strategic plan was required to ensure a cohesive, multi-channel approach for maximum national impact.
The Approach
1️. Marketing & Communications Strategy: Developed a structured plan for nationwide messaging and audience targeting.
Key Messaging Framework – Crafted clear, engaging safety messages tailored to:
- Parents & caregivers
- Retailers & product manufacturers
- Healthcare professionals & emergency responders
Multi-Channel Distribution Plan – Proposed digital, print, and media outreach strategies.
Community Outreach Plan – Identified engagement tactics for local organizations & advocacy groups.
2️. Stakeholder Analysis & Engagement Plan
- Designed a strategic roadmap for engaging key partners across government, industry, and healthcare.
- Stakeholder Mapping Report – Identified key players & their influence on public safety.
- Engagement Strategy – Outlined collaboration tactics for retailers, manufacturers, and policymakers.
- Feedback & Policy Alignment – Recommended consultation processes for improving messaging alignment.
Key Deliverables & Outcome
Comprehensive marketing & communications plan delivered to Health Canada
Stakeholder engagement strategy ensuring alignment across sectors
Guidelines for public outreach, messaging consistency, and collaboration
While I did not execute the campaign, my strategic planning provided the framework for national implementation by Health Canada.
Want to Work Together?
I specialise in developing strategic communications plans, public health messaging frameworks, and stakeholder engagement strategies. If you need expert planning for a high-impact campaign, let’s connect!